We are a POC and women owned company. At Vytal, our mission is rooted in authenticity and representation.

Meet the Team

Matana LePlae
Co-founder

Natalie Mbogo
Co-founder

Our journey began as a quest to address two glaring voids in the insights and strategy arena:

  1. Countering the "Dirty Data" Dilemma: All too often, market research is muddied by dubious data. The landscape is rife with unverified respondents and entries. Beyond just distinguishing bots from humans, it's crucial to vet and validate participants for genuine behaviors and psychographics. We saw this gap, and we filled it.

  2. Championing True Multicultural Representation: Understanding and effectively engaging with a multifaceted generation demands dedication, expertise, and finesse. Our commitment led us to curate a panel that's more than just diverse—it's a rich tapestry of market mavens, each bringing a unique perspective, ready for insightful engagements.

Our partners now have the opportunity to infuse the vibrant and game-changing perspectives of multicultural consumers into every facet of their marketing journey. This ensures not just reach, but genuine resonance—efficiently, effectively, and with tangible results.

We are look forward to working with you.

Natalie + Matana

“ALMOST EVERYTHING THAT IS GREAT HAS BEEN DONE BY YOUTH.”


-Benjamin Disraeli

Josh

Skye

Kareli

Jamal

Jenny

Josh Skye Kareli Jamal Jenny

Gerardo

Liam

Miguel

Roc

Kari

Gerardo Liam Miguel Roc Kari

Daphne

Fatima

Kimberly

Justin

Christiamilda

Daphne Fatima Kimberly Justin Christiamilda

Our Panel

At Vytal, we engage with a dynamic panel of 500+ VytalMeter-vetted Gen Zers, curated for your project needs. Our exclusive assessment, co-developed with renowned consumer behavior expert and USC Prof. Dr. Lars Perner, delves into the intricacies of Gen Z's identity across three (3) key areas: Market Mavenship, Cultural Connectivity, and Decision Dynamics.

  • Identifying Gen Z's influential "in-the-know" individuals. They're the go-to's for their peers when it comes to product recommendations and shopping insights.

  • More than just being in touch, our panelists are indicative of broader Gen Z trends. They are the living mirror, reflecting what resonates most deeply with their generation.

  • We dissect how Gen Z makes choices. For brands and employers, it's a roadmap to ensuring resonance, capturing attention, and ultimately, growing engagement, retainment, or sales.