People love how we solve their problems.
Here are the 3 key ways to work with us:

Discover

COLLABORATIVE INSIGHTS PANEL

Gain a deep understanding of Gen Z to inform messaging, products, and strategies.

  • Access an always-on panel of 500 first-mover Gen Z consumers and workers, or another of our custom panels

  • Uncover your audiences attitudes, behaviors, and preferences across industries

  • Identify opportunities to authentically connect with Gen Z and drive business growth or talent acquisition, retention and engagement

Key Outputs:

  • Ongoing access to an elite cohort of your most relevant audiences. We leverage real social circles. These atomic networks grow, influence and reflect your target audience. No third-party panels or generic respondents.

  • Quantification of potential, appeal and sentiment towards tested concepts

Define

CO-CREATION LABS

Co-create authentic solutions with your audience, from messaging to products and beyond.

  • Collaborate with your audience to ideate and refine concepts across business functions

  • Leverage Vytal's proven co-creation frameworks to drive innovation

  • Develop solutions that resonate and deliver measurable results

Key Outputs:

  • Ongoing access to an elite cohort of your most relevant audiences. We leverage real social circles. These atomic networks grow, influence and reflect your target audience. No third-party panels or generic respondents.

  • Co-Created Messaging, Product, and Strategy Concepts

  • Guideboards, templates, frameworks for bringing partnerships to life

Develop

VALIDATION AND CONCEPT TESTING

Validate and optimize your concepts with insights from your critical demographic.

  • Test your concepts with your core demographic

  • Gather actionable feedback to refine and improve your solutions

  • Validate to build trust and drive adoption

Key Outputs:

  • Reports covering latest youth culture insights

  • Access to portal with always-on quant data sets and variety of cuts

  • Two annual supplemental deep dives on identified high-potential spaces

  • Curated mid-form written perspectives and moments from community

Not sure where to start?

Here are some great ways to tap into Vytal:

"I need quick insights to inform my seasonal campaign"

Launch a 2-month Sprint engaging Gen Zers to explore perceptions, workshop ideas, and test campaign concepts with our community.

"We need to make our brand relevant to young consumers again” 

Kickoff an ongoing pulse leveraging our Gen Z Consumer Council to reposition your brand and products.

"We need help retaining, engaging or developing our youth employees"

Kickoff an ongoing pulse leveraging our Gen Z Employee Board to inform employee experience design, training programs and leadership development that better resonates with young talent.

"My team needs to better reflect modern youth culture"

Subscribe managers and frontline employees to our quarterly Pulse Download featuring the latest research, strategies and case studies on engaging Gen Z consumers and workforce.

Ready to become Vytal?

Working directly with youth, we believe the best marketing is the one your consumers do for you. Vytal uses technology and behavioral science to turn consumers into marketers. 

We make audiences show up for brands. We are proud of the range of brands we partner with across retail, entertainment, lifestyle, next-gen CPG, and tech. Say hey.